The Pitch Blog

Cute, Collectible, and K-pop Approved: The Rise of Idol-Inspired Merch
Cute, Collectible, and K-pop Approved: The Rise of Idol-Inspired Merch
From Seoul to San Francisco, one thing is clear in 2025: K-pop idol-inspired merch isn’t just popular—it’s a cultural movement. Fans aren’t just buying albums anymore. They’re collecting plushies, wearing... Read more...
How to Build the Perfect K-pop Fan Gift Box (BLINK, ARMY, MOA & More!)
How to Build the Perfect K-pop Fan Gift Box (BLINK, ARMY, MOA & More!)
Looking for the ultimate way to surprise your K-pop-obsessed bestie—or treat yourself? Whether they're a BLINK, ARMY, MOA, STAY, ATINY, or ONCE, a K-pop fan gift box is the perfect... Read more...
Top 10 Must-Have K-pop Merch Items Every Stan Needs in 2025
Top 10 Must-Have K-pop Merch Items Every Stan Needs in 2025
K-pop isn't just music—it's a full-blown lifestyle. As fandoms grow stronger and merch gets more creative, stans in 2025 are leveling up their collections with items that go far beyond... Read more...